Ksenia Ponomarenko
Digital & UX Marketing Manager
I connect real human users with
meaningful and aesthetically appealing products
Hi 👋 I'm Ksenia,
an empathetic B2C/B2B Marketing Professional based in London with a passion for UX improvement and a focus on driving acquisition, engagement, and revenue.
I am a born thinker, a creative doer, and a diligent finisher.
With 7+ years of experience across the SaaS, Tech, Sports, and Travel industries, coupled with international studies and careers in the US, UK, France, and Russia, I bring a unique perspective and deep understanding of diverse cultures and business processes to every project.
4 ways I can add value
Acquisition & Lead Generation
- Crafting marketing and product funnels for a seamless buying journey
- Implementing comprehensive marketing strategies tailored to diverse audiences
UX & Engagement
- Designing intuitive user experiences for enhanced CRO and engagement
- Conducting usability testing and analysing feedback to understand pain points
Performance & Optimization
- Reporting on KPIs, running A/B tests, and validating hypotheses
- Maximising reach, engagement, and effectiveness of marketing spend
Delivery & launch
- Creating roadmaps and prioritizing solutions using agile practices
- Leading cross-functional teams and managing stakeholder relationships, including developer teams and agencies
My mission
I love helping great brands reach their people, win trust of their customers, and continually develop to deliver simple yet beautiful and helpful digital experiences.
My work principles
I always consider the company's commercial and product objectives while trying to deliver maximum value to the user. I am committed to excellence, blending high quality with an effective, logical, and analytical approach.
My values
Strong work ethic, learning & growth, integrity, diversity and positive, calm attitude.
"Ksenia is one of the most professional colleague I have had the chance to work with. She always thrives to deliver the best work and challenges the status quo. I cannot recommend her highly enough!"
- Principle Marketing Manager, Workday
What enables me to succeed
Background
9+ years working in global product companies in SaaS, Tech, Travel
7+ years experience in Digital Marketing, website management, UX/UI
4 years of BSs in Business studies including exchange semester abroad
Tools
- Figma, Jira, Workfront, Wordpress, Adobe Experience Manager, HTML/CSS
- Google Analytics, Tag Manager, Hotjar, Contentsquare, Semrush, Search Console, Google Ads, LinkedIn
- Salesforce, Marketo, Pardot, Demandbase, Hootsuite, Drift, Adobe Creative
Skills
- User acquisition, demand gen, adoption, SEO strategy & techniques, ABM, Paid Search & Social Marketing, Email strategy, video creation/editing
- UX/UI, research, user persona & behaviour analysis, end-to-end digital customer experiences at scale, website management, CRO, personalized journeys, A/B testing, data/product analytics, ROI dashboard development
- Strong organization and cross-functional project management skills, team leadership, workshops creation and delivery